Behind the Company

The Story of Zing Performance

Zing Performance enables children and adults across the world to learn to read and concentrate. It is our mission to deliver life-changing transformations in education and development to as many people as possible through science-backed tools, programs, and services.

We believe in transforming the lives of everyone involved.


My Story is your Story

Decades of research, expert analysis, and consultations with the world’s leading psychologists and neuroscientists led me to create the Zing Performance Program. The results of the program have been astonishing. The program continues to work wonders for my daughter. Furthermore, it is helping thousands of children and their families worldwide.

Make the ultimate difference

Learning doesn’t have to be a struggle. Embarrassment, disappointment, and a fear of failure can be a thing of the past as your child finds a way to learn that works for them.

This incredible potential was always there. Now there is a way to set it free.

Wynford Dore Signature

Our Values

Just like a family, Zing Performance live and breathe the core values that matter to us.

Feel Inspired

Every success story that we hear inspires us to keep driving our program forward and reaching out to as many people as possible.

Care Deeply

We know what it is like to feel misunderstood; our passion lies in discovering every hidden potential.

Discover Daily

Every day we strive to discover exciting new ways to change lives for the better and when we do, we want to share it with others.

Celebrate Science

Neuroscientists and psychologists guide our development so that Zing Performance has scientific credibility and integrity driving our business forward.

Give Generously

Our role is to make our technology as accessible to as many people as possible; this is why we have a scholarship fund to help those less advantaged.

Continually Improve

As Zing Performance grows, we look for more ways to support our community and ensure the program is always at its best.

Wynford Dore

Founder CEO

A successful entrepreneur, Wynford Dore has been the founder of many successful companies and the creator of countless forward-thinking, innovative solutions. For the last 20 years, Wynford has focused his attention on changing the world, one brain at a time, through Zing Performance. Wynford funds many research projects and works with leading academics to determine the best solutions that successfully accelerate learning in the brain.

Through Wynford’s dedication, Zing Performance now has the tools, scientific research, and strategy to achieve the results that every parent and child wants to see. Not stopping there, Wynford hopes Zing Performance can help as many people as possible and will provide the successful results and feedback that can transform government policy on education.

Zing Performance Management Team

Through Wynford’s passion for bringing a lasting change to as many lives as possible, he attracts a talented team. Every member of Zing Performance shares the company values, culture and enthusiasm for transforming lives and helping as many people as possible to achieve their potential.

Samantha Critchley
Samantha Critchley

General Manager


With more than 14 years experience in Product Research and Development for consumer and elite sport markets, Samantha began her career as part of Wynford’s initial development team researching the effects of coordinative exercises on cognition and sporting performance.  From these early days working in Wynford’s clinics around the world Samantha has kept the passion and drive for wanting to see people improve and transform. This drive has led her to move from Product Director to now overseeing the company as General Manager. 

Samantha believes that the business’ secret to having such an exceptional product is from Wynford’s passion and the behind the scenes team’s continuous quest for cutting edge technology and creating a program that can change the lives of millions.

A graduate of New Mexico State University with a Bachelor of Science in Kinesiology, Samantha is also mother to three very active little daughters.

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Nicole Langer
Nicole Langer

President (US)


Nicole Langer is a  sales professional with over 15 years experience in building multi-million dollar organizations.  Her humble beginnings in the sales field has given her deep perspective of what distributors need for support in order to have the best opportunity for success.  Nicole has had critical roles in the launch of several companies in the U.S., Canada, and United Kingdom.  Her background in marketing and IT prior to her sales career has served her well in being able to guide in key decisions involving software back office systems, marketing campaigns, training support, and sales processes.  She leads with compassion and a strong work ethic.  Nicole lives in Minnesota with her husband David.  They have one adult daughter and enjoy hosting friends and family at their home.  Nicole’s passion and desire is to serve others and help lead Zing Performance in becoming a world class provider of skill development programs that changes lives for the better.  
Nicole says, “Zing Performance is a mission driven organization that is a passion project for our staff and our Mentors.  It is not about how much money you make but rather how many lives you’ve changed”.  She has a special place in her heart for the sales field because she has been there and wants to provide the best products, support, and compensation for all Mentors in the Zing Performance community.  
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Stewart Jardine
Stewart Jardine

Operations Director

Alan Edwards
Alan Edwards

I.T Director

Anne Loveridge
Anne Loveridge

Business Support Manager

Our Expert Panel

Our Expert Panel

At Zing Performance, we ensure we are at the forefront of the latest developments and discoveries in neuroscience. This is why we draw on advice from a world class expert panel.  They are all leaders in their academic field and advise us on aspects of research to measure the outcomes of our program.


Prof Rod Nicolson

Head of Department of Psychology at Edgehill University


Dr Peter Jensen

President of the Reach Institute

Dr Jim Jaccard

Professor of Psychology at New York University

Dr Phil Clarke

Lecturer in Psychology at UDOL

Dr Michael Owen

Lecturer in Child and Adult Mental Health & Social Care at Edgehill University