Behind the Company

Zing Performance

Zing Performance enables children and adults across the world to unleash their potential. It is our mission to help children excel in lifelong learning. Our close-knit Zing community supports children and their families with friendship, toolkits and expert advice. We believe in transforming the lives of everyone involved.

Our Mission

To deliver life-changing transformations in education and development to as many people as possible through science-backed tools, programs, and services.

Our Values

Just like a family, Zing Performance live and breathe the core values that matter to us.

Feel Inspired

Every success story that we hear inspires us to keep driving our program forward and reaching out to as many people as possible.

Care Deeply

We know what it is like to feel misunderstood; our passion lies in discovering every hidden potential.

Discover Daily

Every day we strive to discover exciting new ways to change lives for the better and when we do, we want to share it with others.

Celebrate Science

Neuroscientists and psychologists guide our development so that Zing Performance has scientific credibility and integrity driving our business forward.

Give Generously

Our role is to make our technology as accessible to as many people as possible; this is why we are looking to set-up a scholarship fund to help those less advantaged.

Continually Improve

As Zing Performance grows, we look for more ways to support our community and ensure the program is always at its best.

Wynford Dore

Founder CEO

A successful entrepreneur, Wynford Dore has been the founder of many successful companies and the creator of countless forward-thinking, innovative solutions. For the last 20 years, Wynford has focused his attention on changing the world, one brain at a time, through Zing Performance. Wynford funds many research projects and works with leading academics to determine the best solutions that successfully accelerate learning in the brain.

Through Wynford’s dedication, Zing Performance now has the tools, scientific research, and strategy to achieve the results that every parent and child wants to see. Not stopping there, Wynford hopes Zing Performance can help as many people as possible and will provide the successful results and feedback that can transform government policy on education.

Zing Performance Management Team

Through Wynford’s passion for bringing a lasting change to as many lives as possible, he attracts a talented team. Every member of Zing Performance shares the company values, culture and enthusiasm for transforming lives and helping as many people as possible to achieve their potential.

Samantha Critchley

Samantha Critchley

General Manager


With more than 14 years experience in Product Research and Development for consumer and elite sport markets, Samantha began her career as part of Wynford’s initial development team researching the effects of coordinative exercises on cognition and sporting performance.  From these early days working in Wynford’s clinics around the world Samantha has kept the passion and drive for wanting to see people improve and transform. This drive has led her to move from Product Director to now overseeing the company as General Manager. 

Samantha believes that the business’ secret to having such an exceptional product is from Wynford’s passion and the behind the scenes team’s continuous quest for cutting edge technology and creating a program that can change the lives of millions.

A graduate of New Mexico State University with a Bachelor of Science in Kinesiology, Samantha is also mother to three very active little daughters.

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Stewart Jardine

Stewart Jardine

Operations Director

With 20+ years’ experience of leading national and international learning skills and assessment operations, Stewart has amassed extensive knowledge, expertise and experience pertinent to the Online, Blended and Distance Learning (OBDL) methodology which underpins the Zing Performance programs.

Stewart is a commercially astute no-nonsense executive who places quality management at the heart of business operations; being disciplined in operational process and pursuit of continuing business process improvement through applied innovative business technology solutions geared to delivering customer service excellence.

As a Fellow of the Institute of Quality Assurance and Chartered member of the Institute of Personnel Development, Stewart is the architect of Zing Performance accreditation as an accredited OBDL provider with  the British Accreditation Council for Independent Further and Higher Education (BAC) .

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Anne Loveridge

Anne Loveridge

Business Support Manager

Anne brings a wealth of business operational support experience to the Zing team. Her knowledge and expertise gained from working within plc, private and commercial environments make her the ideal person to keep the Zing team on track and ensuring the effectiveness and efficiency of our Head Office business administrative functions.

As Business Support Manager Anne oversees our personnel, finance, premises, health and safety and all business regulatory requirements. Having worked as Wynford’s PA for over 10 years she understands his passion for helping to improve the lives of those undertaking the Zing Program. 

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Alan Edwards

Alan Edwards

I.T Director

Our Expert Panel

Our Expert Panel

At Zing Performance, we ensure we are at the forefront of the latest developments and discoveries in neuroscience. This is why we draw on advice from a world class expert panel.  They are all leaders in their academic field and advise us on aspects of research to measure the outcomes of our program.


Prof Rod Nicolson

Head of Department of Psychology at Edgehill University


Dr Peter Jensen

President of the Reach Institute

Dr Jim Jaccard

Professor of Psychology at New York University

Dr Phil Clarke

Lecturer in Psychology at UDOL

Dr Michael Owen

Lecturer in Child and Adult Mental Health & Social Care at Edgehill University